Executive Development Programme in Ad Frequency & Performance

Name: Executive Development Programme in Ad Frequency & Performance
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The Executive Development Programme in Ad Frequency & Performance is a certificate course designed to empower professionals with critical skills in digital advertising. In an era where businesses increasingly rely on online advertising, this programme addresses the growing industry demand for experts who can optimize ad frequency and performance.

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AboutThisCourse

This course equips learners with essential skills to analyze consumer behavior, manage advertising budgets, and evaluate campaign effectiveness. By gaining expertise in ad frequency strategies, participants can significantly improve click-through rates and return on investment. The course also covers advanced performance metrics, ensuring that learners are well-versed in the latest industry standards and practices. Upon completion, professionals will be able to make data-driven decisions, drive successful advertising campaigns, and contribute significantly to the growth of their organizations. This course is an excellent opportunity for digital marketing professionals seeking career advancement and expertise in ad frequency and performance optimization.

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CourseDetails

• Ad Frequency Fundamentals
• Importance of Ad Frequency in Digital Marketing
• Understanding Ad Performance Metrics
• Factors Influencing Ad Frequency
• Ad Fatigue and its Impact on Performance
• Strategies to Optimize Ad Frequency
• Balancing Ad Frequency and Reach
• Advanced Techniques in Ad Frequency Management
• Case Studies on Ad Frequency & Performance
• Best Practices for Executive Development in Ad Frequency & Performance

CareerPath

The Executive Development Programme in Ad Frequency & Performance focuses on job roles that are in high demand in today's UK market. These roles often require a strong understanding of advertising performance, market trends, and various analytics tools to optimize campaigns and maximize returns. 1. **Marketing Analyst**: In this role, professionals typically focus on collecting and analyzing market data to identify opportunities and trends. This data-driven approach helps businesses craft effective marketing strategies. According to Glassdoor, the average Marketing Analyst salary in the UK is around £32,000 per year. ([Source](https://www.glassdoor.co.uk/Salaries/marketing-analyst-salary-SRCH_KO0,21.htm)) 2. **Digital Marketing Manager**: Overseeing digital marketing efforts, this role involves managing marketing campaigns, analyzing performance data, and coordinating with various teams to align marketing objectives with broader business goals. Digital Marketing Managers in the UK earn, on average, £45,000 per year. ([Source](https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/digital-marketing)) 3. **Performance Marketing Specialist**: This role concentrates on maximizing the ROI of marketing campaigns through data analysis, A/B testing, and optimization. Performance Marketing Specialists in the UK can expect to earn an average of £35,000 per year. ([Source](https://www.glassdoor.co.uk/Salaries/performance-marketing-specialist-salary-SRCH_KO0,28.htm)) 4. **SEO Specialist**: Focusing on search engine optimization, this role involves optimizing websites and content to improve search rankings and increase organic traffic. SEO Specialists in the UK earn an average of £30,000 per year. ([Source](https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/seo-specialist)) 5. **Social Media Manager**: Overseeing a company's social media presence, this role involves creating content, engaging with the audience, and analyzing performance data to optimize social media strategies. Social Media Managers can expect to earn an average of £30,000 per year in the UK. ([Source](https://www.prospects.ac

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD FREQUENCY & PERFORMANCE

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London School of International Business (LSIB)

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05 May 2025

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