Advanced Certificate in Mobile Ad Campaign Performance Tracking & Analysis

Name: Advanced Certificate in Mobile Ad Campaign Performance Tracking & Analysis
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The Advanced Certificate in Mobile Ad Campaign Performance Tracking & Analysis is a comprehensive course designed to empower learners with the essential skills required in today's data-driven mobile advertising industry. This certificate program focuses on the importance of monitoring, analyzing, and optimizing mobile ad campaigns to maximize return on investment (ROI).

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À propos de ce cours

With the rapid growth of mobile users and the increasing significance of mobile advertising, there is a high demand for professionals who can effectively track, analyze, and optimize mobile ad campaigns. This course equips learners with the knowledge and skills to meet this industry demand, providing a competitive edge in their careers. Through hands-on training, learners will become proficient in using various mobile ad tracking and analysis tools, interpreting data, and making data-informed decisions. By the end of the course, learners will be well-prepared to excel in roles such as Mobile Ad Campaign Analyst, Digital Marketing Specialist, or Marketing Data Analyst, driving success for businesses in the ever-evolving mobile landscape.

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Détails du cours

• Advanced Mobile Ad Campaign Metrics: Comprehensive understanding of primary and secondary mobile ad campaign metrics, including click-through rates (CTR), conversion rates, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
• Advanced Mobile Ad Tracking Technologies: In-depth analysis of tracking technologies such as mobile app tracking, mobile web tracking, cross-device tracking, and deterministic and probabilistic tracking methods.
• Advanced Analytics Tools for Mobile Ad Campaigns: Mastery of tools like Google Analytics, Adjust, AppsFlyer, and Kochava to monitor and analyze mobile ad campaign performance.
• Advanced Attribution Models: Detailed knowledge of attribution models such as last-click, first-click, multi-touch, and fractional attribution.
• Advanced Data Visualization Techniques: Proficiency in creating and interpreting visualizations of mobile ad campaign data, including funnels, cohorts, and retention curves.
• Advanced Mobile Ad Fraud Detection and Prevention: Identification and mitigation of mobile ad fraud, including click spam, click injection, and attribution fraud.
• Advanced Audience Segmentation and Targeting: Advanced audience segmentation techniques using data such as demographics, interests, behaviors, and location, and strategies for optimizing ad targeting.
• Advanced Mobile Ad Campaign Optimization: Techniques for optimizing mobile ad campaigns, including bid management, ad creative testing, and ad placement testing.
• Advanced Mobile Ad Campaign Strategy: Development of advanced mobile ad campaign strategies that align with business goals and drive growth.

Parcours professionnel

The Advanced Certificate in Mobile Ad Campaign Performance Tracking & Analysis is an industry-relevant credential for professionals seeking to excel in the ever-evolving digital advertising landscape. This section highlights the growing job market trends for roles related to mobile ad campaign performance tracking and analysis in the United Kingdom. Three prominent roles in this field include Mobile Ad Campaign Analyst, Performance Tracking Specialist, and Mobile Advertising Data Analyst. A 3D Google Charts pie chart illustrates their respective representation in the job market. With a 60% share, the Mobile Ad Campaign Analyst role leads the way, as these professionals focus on managing and optimizing mobile ad campaigns to drive performance and achieve business goals. Performance Tracking Specialists, with a 30% market share, are responsible for monitoring and analyzing key performance indicators, ensuring data-driven decision-making in mobile ad campaigns. Finally, Mobile Advertising Data Analysts, with a 10% share, harness advanced data analysis techniques to extract actionable insights, enabling informed strategic decisions and enhanced campaign performance. This visual representation of job market trends underscores the growing significance of mobile ad campaign performance tracking and analysis skills in the UK. By earning an Advanced Certificate in this field, professionals can position themselves as valuable assets in the competitive digital advertising industry.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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ADVANCED CERTIFICATE IN MOBILE AD CAMPAIGN PERFORMANCE TRACKING & ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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