Advanced Certificate in Mobile Ad Campaign Performance Tracking & Analysis
-- ViewingNowThe Advanced Certificate in Mobile Ad Campaign Performance Tracking & Analysis is a comprehensive course designed to empower learners with the essential skills required in today's data-driven mobile advertising industry. This certificate program focuses on the importance of monitoring, analyzing, and optimizing mobile ad campaigns to maximize return on investment (ROI).
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โข Advanced Mobile Ad Campaign Metrics: Comprehensive understanding of primary and secondary mobile ad campaign metrics, including click-through rates (CTR), conversion rates, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
โข Advanced Mobile Ad Tracking Technologies: In-depth analysis of tracking technologies such as mobile app tracking, mobile web tracking, cross-device tracking, and deterministic and probabilistic tracking methods.
โข Advanced Analytics Tools for Mobile Ad Campaigns: Mastery of tools like Google Analytics, Adjust, AppsFlyer, and Kochava to monitor and analyze mobile ad campaign performance.
โข Advanced Attribution Models: Detailed knowledge of attribution models such as last-click, first-click, multi-touch, and fractional attribution.
โข Advanced Data Visualization Techniques: Proficiency in creating and interpreting visualizations of mobile ad campaign data, including funnels, cohorts, and retention curves.
โข Advanced Mobile Ad Fraud Detection and Prevention: Identification and mitigation of mobile ad fraud, including click spam, click injection, and attribution fraud.
โข Advanced Audience Segmentation and Targeting: Advanced audience segmentation techniques using data such as demographics, interests, behaviors, and location, and strategies for optimizing ad targeting.
โข Advanced Mobile Ad Campaign Optimization: Techniques for optimizing mobile ad campaigns, including bid management, ad creative testing, and ad placement testing.
โข Advanced Mobile Ad Campaign Strategy: Development of advanced mobile ad campaign strategies that align with business goals and drive growth.
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