Global Certificate in Ad Tech Frontiers: Exploring Innovation
-- ViewingNowThe Global Certificate in Ad Tech Frontiers: Exploring Innovation is a comprehensive course designed to empower learners with essential skills in the ever-evolving advertising technology landscape. This certificate program highlights the importance of adopting cutting-edge ad tech solutions to stay ahead in the competitive marketing industry.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Programmatic Advertising: Understanding the automation of buying and selling of ads, including real-time bidding, audience targeting, and data management platforms.
โข Data Privacy & Ethics: Exploring the importance of user data protection, ethical considerations, and regulatory frameworks in ad tech, such as GDPR and CCPA.
โข Cross-Channel Attribution: Examining methods for measuring the effectiveness of ad campaigns across multiple channels and devices, attribution modeling, and cross-device tracking.
โข Emerging Ad Formats: Delving into innovative ad formats, such as virtual reality, augmented reality, and voice-activated ads, and their implications for user engagement and brand experiences.
โข Artificial Intelligence & Machine Learning: Investigating the role of AI and ML in ad tech, including predictive analytics, natural language processing, and computer vision for ad personalization and optimization.
โข Identity Resolution: Discussing techniques for identifying and tracking users across devices and platforms, deterministic and probabilistic methods, and privacy-preserving identity solutions.
โข Ad Fraud & Brand Safety: Identifying threats and challenges in ad fraud, such as bots, click farms, and ad injection, and strategies for ensuring brand safety and protecting ad spend.
โข Ad Tech Ecosystem: Mapping the ad tech landscape, including demand-side platforms, supply-side platforms, ad exchanges, and data providers, and their roles in the programmatic ad buying process.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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