Global Certificate in Ad Tech Frontiers: Exploring Innovation
-- ViewingNowThe Global Certificate in Ad Tech Frontiers: Exploring Innovation is a comprehensive course designed to empower learners with essential skills in the ever-evolving advertising technology landscape. This certificate program highlights the importance of adopting cutting-edge ad tech solutions to stay ahead in the competitive marketing industry.
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⢠Programmatic Advertising: Understanding the automation of buying and selling of ads, including real-time bidding, audience targeting, and data management platforms.
⢠Data Privacy & Ethics: Exploring the importance of user data protection, ethical considerations, and regulatory frameworks in ad tech, such as GDPR and CCPA.
⢠Cross-Channel Attribution: Examining methods for measuring the effectiveness of ad campaigns across multiple channels and devices, attribution modeling, and cross-device tracking.
⢠Emerging Ad Formats: Delving into innovative ad formats, such as virtual reality, augmented reality, and voice-activated ads, and their implications for user engagement and brand experiences.
⢠Artificial Intelligence & Machine Learning: Investigating the role of AI and ML in ad tech, including predictive analytics, natural language processing, and computer vision for ad personalization and optimization.
⢠Identity Resolution: Discussing techniques for identifying and tracking users across devices and platforms, deterministic and probabilistic methods, and privacy-preserving identity solutions.
⢠Ad Fraud & Brand Safety: Identifying threats and challenges in ad fraud, such as bots, click farms, and ad injection, and strategies for ensuring brand safety and protecting ad spend.
⢠Ad Tech Ecosystem: Mapping the ad tech landscape, including demand-side platforms, supply-side platforms, ad exchanges, and data providers, and their roles in the programmatic ad buying process.
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