Professional Certificate in Mobile Ad Targeting and Engagement
-- ViewingNowThe Professional Certificate in Mobile Ad Targeting and Engagement is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving mobile advertising industry. This program focuses on mobile ad targeting and engagement strategies, arming learners with the knowledge to create effective mobile ad campaigns that drive results.
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GBP £ 140
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โข Mobile Advertising Fundamentals: Understanding the basics of mobile advertising, targeting, and engagement strategies.
โข User Targeting and Segmentation: Identifying and segmenting users based on demographics, interests, and behaviors.
โข Mobile Ad Formats and Best Practices: Exploring various mobile ad formats, such as banners, interstitials, native ads, and video ads.
โข Location-Based Ad Targeting: Utilizing location data to target users with relevant ads and offers.
โข Cross-Device Targeting and Attribution: Tracking user behavior across devices to optimize ad targeting and engagement.
โข Programmatic Ad Buying and Automation: Automating ad buying and optimization processes for improved efficiency and effectiveness.
โข Mobile Ad Engagement Metrics: Measuring and analyzing mobile ad engagement metrics, such as click-through rates, conversion rates, and return on ad spend.
โข Data-Driven Ad Targeting and Personalization: Leveraging data to create personalized ad experiences that drive engagement and conversions.
โข Mobile Ad Fraud Detection and Prevention: Identifying and preventing mobile ad fraud to ensure accurate and reliable ad performance data.
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