Professional Certificate in Mobile Ad Targeting and Engagement

Name: Professional Certificate in Mobile Ad Targeting and Engagement
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The Professional Certificate in Mobile Ad Targeting and Engagement is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving mobile advertising industry. This program focuses on mobile ad targeting and engagement strategies, arming learners with the knowledge to create effective mobile ad campaigns that drive results.

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AboutThisCourse

In today's digital age, mobile advertising is a critical component of any successful marketing strategy, with demand for skilled professionals continuing to grow. By completing this course, learners will not only gain a deep understanding of mobile ad targeting and engagement but also enhance their career prospects and stay ahead of the competition. Through hands-on training and real-world examples, this program covers a range of topics, including mobile ad formats, mobile ad networks, audience segmentation, cross-device targeting, and attribution modeling. With a focus on practical application, learners will leave the course with the skills and confidence needed to design, implement, and optimize mobile ad campaigns that drive engagement and revenue.

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CourseDetails

• Mobile Advertising Fundamentals: Understanding the basics of mobile advertising, targeting, and engagement strategies.
• User Targeting and Segmentation: Identifying and segmenting users based on demographics, interests, and behaviors.
• Mobile Ad Formats and Best Practices: Exploring various mobile ad formats, such as banners, interstitials, native ads, and video ads.
• Location-Based Ad Targeting: Utilizing location data to target users with relevant ads and offers.
• Cross-Device Targeting and Attribution: Tracking user behavior across devices to optimize ad targeting and engagement.
• Programmatic Ad Buying and Automation: Automating ad buying and optimization processes for improved efficiency and effectiveness.
• Mobile Ad Engagement Metrics: Measuring and analyzing mobile ad engagement metrics, such as click-through rates, conversion rates, and return on ad spend.
• Data-Driven Ad Targeting and Personalization: Leveraging data to create personalized ad experiences that drive engagement and conversions.
• Mobile Ad Fraud Detection and Prevention: Identifying and preventing mobile ad fraud to ensure accurate and reliable ad performance data.

CareerPath

In the bustling world of mobile advertising, professionals with a deep understanding of ad targeting and engagement are in high demand. This 3D pie chart offers a glimpse into the UK job market, showcasing the percentage of each role related to the 'Professional Certificate in Mobile Ad Targeting and Engagement'. Mobile Advertising Specialist: This role leads the development, execution, and optimization of mobile ad campaigns. They are responsible for 45% of the job market demand in this field. Audience Engagement Manager: Focused on maximizing consumer engagement, this role is essential for shaping brand messaging and experiences. The UK job market sees 26% of opportunities in this area. Data Analyst for Mobile Advertising: With the increasing importance of data-driven decision-making, professionals who can analyze and interpret mobile ad data make up 15% of job market demand. Mobile Ad Operations Manager: This role, responsible for the technical aspects of mobile ad operations, accounts for 14% of the job market. These statistics reveal a growing need for professionals with expertise in mobile ad targeting and engagement, offering exciting opportunities to those pursuing a career in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MOBILE AD TARGETING AND ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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