Executive Development Programme in Brand Architecture for the Experience Economy
-- ViewingNowThe Executive Development Programme in Brand Architecture for the Experience Economy is a certificate course designed to empower professionals in the rapidly evolving experience economy. This programme highlights the importance of brand architecture in creating immersive and differentiated customer experiences, a critical aspect of modern business strategy.
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Unit 1: Introduction to Brand Architecture in the Experience Economy
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Unit 2: Foundations of Branding: Defining Brands and their Components
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Unit 3: The Experience Economy: Understanding Consumer Needs and Expectations
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Unit 4: Brand Architecture Strategy: Creating a Strong and Coherent Framework
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Unit 5: Brand Architecture Models: Exploring Different Approaches
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Unit 6: Building a Brand Portfolio: Balancing Consistency and Diversity
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Unit 7: Implementing Brand Architecture: Best Practices and Common Pitfalls
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Unit 8: Measuring Brand Architecture Success: Metrics and Analytics
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Unit 9: The Future of Brand Architecture in the Experience Economy
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Unit 10: Case Studies: Real-World Examples of Successful Brand Architecture
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