Executive Development Programme in Brand Architecture for the Experience Economy

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The Executive Development Programme in Brand Architecture for the Experience Economy is a certificate course designed to empower professionals in the rapidly evolving experience economy. This programme highlights the importance of brand architecture in creating immersive and differentiated customer experiences, a critical aspect of modern business strategy.

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AboutThisCourse

With the increasing demand for experiential marketing, this course provides learners with essential skills to design and manage effective brand architecture. It equips professionals with the ability to create strong brand portfolios, improve customer engagement, and drive business growth. By understanding the dynamics of the experience economy, learners can position their brands for success in a competitive marketplace. This programme is ideal for marketing professionals, brand managers, business developers, and entrepreneurs seeking to advance their careers in the experience economy. By completing this course, learners will be able to demonstrate a comprehensive understanding of brand architecture and its role in customer experience, making them valuable assets in any organization.

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CourseDetails

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Unit 1: Introduction to Brand Architecture in the Experience Economy
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Unit 2: Foundations of Branding: Defining Brands and their Components
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Unit 3: The Experience Economy: Understanding Consumer Needs and Expectations
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Unit 4: Brand Architecture Strategy: Creating a Strong and Coherent Framework
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Unit 5: Brand Architecture Models: Exploring Different Approaches
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Unit 6: Building a Brand Portfolio: Balancing Consistency and Diversity
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Unit 7: Implementing Brand Architecture: Best Practices and Common Pitfalls
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Unit 8: Measuring Brand Architecture Success: Metrics and Analytics
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Unit 9: The Future of Brand Architecture in the Experience Economy
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Unit 10: Case Studies: Real-World Examples of Successful Brand Architecture

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND ARCHITECTURE FOR THE EXPERIENCE ECONOMY
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London School of International Business (LSIB)
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05 May 2025
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