Executive Development Programme in Account Management Strategy
-- ViewingNowThe Executive Development Programme in Account Management Strategy is a certificate course designed to empower professionals with the skills necessary to excel in account management. This program emphasizes the importance of strategic thinking, customer relationship development, and financial acumen in account management, making it highly relevant in today's business landscape.
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โข Unit 1: Introduction to Account Management Strategy
โข Unit 2: Understanding Key Accounts and Customer Segmentation
โข Unit 3: Relationship Building and Stakeholder Management
โข Unit 4: Sales Strategy and Tactics for Account Management
โข Unit 5: Value Proposition Development and Communication
โข Unit 6: Account Planning and Forecasting
โข Unit 7: Performance Metrics and KPIs for Account Management
โข Unit 8: Legal and Ethical Considerations in Account Management
โข Unit 9: Technology Tools and Solutions for Account Management
โข Unit 10: Change Management and Continuous Improvement in Account Management
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