Executive Development Programme in Account Management Strategy
-- ViewingNowThe Executive Development Programme in Account Management Strategy is a certificate course designed to empower professionals with the skills necessary to excel in account management. This program emphasizes the importance of strategic thinking, customer relationship development, and financial acumen in account management, making it highly relevant in today's business landscape.
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⢠Unit 1: Introduction to Account Management Strategy
⢠Unit 2: Understanding Key Accounts and Customer Segmentation
⢠Unit 3: Relationship Building and Stakeholder Management
⢠Unit 4: Sales Strategy and Tactics for Account Management
⢠Unit 5: Value Proposition Development and Communication
⢠Unit 6: Account Planning and Forecasting
⢠Unit 7: Performance Metrics and KPIs for Account Management
⢠Unit 8: Legal and Ethical Considerations in Account Management
⢠Unit 9: Technology Tools and Solutions for Account Management
⢠Unit 10: Change Management and Continuous Improvement in Account Management
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