Certificate in Mobile Journey Mapping & Customer Acquisition
-- ViewingNowThe Certificate in Mobile Journey Mapping & Customer Acquisition is a comprehensive course designed to equip learners with essential skills for career advancement in today's mobile-centric world. This course emphasizes the importance of understanding mobile customer journeys and utilizing this knowledge to optimize customer acquisition strategies.
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โข Mobile User Experience (UX) Design: fundamentals of mobile UX design, optimizing user interfaces (UI) for mobile, mobile-first indexing
โข Customer Journey Mapping: understanding customer journey mapping, mapping customer touchpoints, creating customer personas
โข Mobile Analytics: tracking mobile user behavior, interpreting mobile analytics data, using analytics to improve customer acquisition
โข Mobile Marketing Channels: leveraging mobile marketing channels, mobile advertising, mobile search engine optimization (SEO)
โข Mobile App Development: basics of mobile app development, native vs. hybrid apps, app store optimization (ASO)
โข Mobile Payment Systems: mobile payment technologies, integrating payment systems into mobile apps, mobile payment security
โข Location-Based Services: using location-based services, geofencing, beacon technology, proximity marketing
โข Mobile Customer Relationship Management (CRM): mobile CRM strategies, integrating CRM with mobile, using CRM data to improve customer acquisition
โข Privacy & Security in Mobile: mobile privacy concerns, securing mobile data, complying with mobile privacy regulations
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