Executive Development Programme in Ad Fraud & Performance Optimization
-- ViewingNowThe Executive Development Programme in Ad Fraud & Performance Optimization is a certificate course designed to empower professionals with the knowledge and skills to combat ad fraud and optimize digital advertising performance. In an era where digital advertising spend exceeds $300 billion, the importance of this course cannot be overstated.
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โข Understanding Ad Fraud: An Overview
โข Types of Ad Fraud: Identifying Common Schemes
โข Measuring Ad Fraud: Techniques and Tools
โข Ad Fraud Impact: Financial and Reputational Damage
โข Combating Ad Fraud: Strategies for Prevention
โข Performance Optimization: Key Metrics and KPIs
โข Data Analysis for Performance Optimization
โข A/B Testing: Improving Ad Performance
โข Machine Learning and AI in Ad Fraud Detection
โข Case Studies: Real-World Examples of Ad Fraud and Performance Optimization
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