Executive Development Programme in Ad Fraud & Performance Optimization

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The Executive Development Programme in Ad Fraud & Performance Optimization is a certificate course designed to empower professionals with the knowledge and skills to combat ad fraud and optimize digital advertising performance. In an era where digital advertising spend exceeds $300 billion, the importance of this course cannot be overstated.

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AboutThisCourse

This programme addresses the growing industry demand for experts who can safeguard advertising investments from fraudulent activities, ensuring optimal campaign performance and return on investment (ROI). By acquiring essential skills in ad fraud detection, prevention, and performance optimization, learners enhance their career prospects and become valuable assets in their organizations. By staying abreast of the latest ad fraud trends, techniques, and countermeasures, professionals can help their companies mitigate risks, enhance brand safety, and improve overall marketing performance. Enroll in this course to advance your career and contribute to your organization's success in the rapidly evolving digital advertising landscape.

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CourseDetails

• Understanding Ad Fraud: An Overview
• Types of Ad Fraud: Identifying Common Schemes
• Measuring Ad Fraud: Techniques and Tools
• Ad Fraud Impact: Financial and Reputational Damage
• Combating Ad Fraud: Strategies for Prevention
• Performance Optimization: Key Metrics and KPIs
• Data Analysis for Performance Optimization
• A/B Testing: Improving Ad Performance
• Machine Learning and AI in Ad Fraud Detection
• Case Studies: Real-World Examples of Ad Fraud and Performance Optimization

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD FRAUD & PERFORMANCE OPTIMIZATION
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London School of International Business (LSIB)
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05 May 2025
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