Global Certificate in Ad Targeting: Data-Driven Decisions
-- ViewingNowThe Global Certificate in Ad Targeting: Data-Driven Decisions is a comprehensive course designed to equip learners with essential skills in ad targeting, a critical aspect of digital marketing. This course highlights the importance of data-driven decision-making, teaching learners how to use data analytics to target ads more effectively and improve campaign performance.
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โข Unit 1: Introduction to Ad Targeting & Data-Driven Decisions
โข Unit 2: Understanding Audience Segmentation
โข Unit 3: Data Analysis for Ad Targeting
โข Unit 4: Primary & Secondary Keywords in Ad Campaigns
โข Unit 5: Programmatic Advertising & Real-Time Bidding
โข Unit 6: Geotargeting & Location-Based Ad Strategies
โข Unit 7: Behavioral Targeting & Retargeting Techniques
โข Unit 8: Contextual Targeting: Leveraging Content & Context
โข Unit 9: Measuring Ad Targeting Success with KPIs
โข Unit 10: Emerging Trends in Global Ad Targeting
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