Global Certificate in Ad Targeting: Data-Driven Decisions

Name: Global Certificate in Ad Targeting: Data-Driven Decisions
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The Global Certificate in Ad Targeting: Data-Driven Decisions is a comprehensive course designed to equip learners with essential skills in ad targeting, a critical aspect of digital marketing. This course highlights the importance of data-driven decision-making, teaching learners how to use data analytics to target ads more effectively and improve campaign performance.

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AboutThisCourse

With the increasing demand for digital marketing professionals who can leverage data to drive business growth, this course is highly relevant in today's industry. Learners will gain hands-on experience with industry-leading tools and platforms, developing a deep understanding of ad targeting strategies and best practices. By completing this course, learners will be well-positioned to advance their careers in digital marketing, advertising, and related fields. They will have the skills and knowledge needed to make data-driven decisions, optimize ad targeting campaigns, and drive business success in the digital age.

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CourseDetails

• Unit 1: Introduction to Ad Targeting & Data-Driven Decisions
• Unit 2: Understanding Audience Segmentation
• Unit 3: Data Analysis for Ad Targeting
• Unit 4: Primary & Secondary Keywords in Ad Campaigns
• Unit 5: Programmatic Advertising & Real-Time Bidding
• Unit 6: Geotargeting & Location-Based Ad Strategies
• Unit 7: Behavioral Targeting & Retargeting Techniques
• Unit 8: Contextual Targeting: Leveraging Content & Context
• Unit 9: Measuring Ad Targeting Success with KPIs
• Unit 10: Emerging Trends in Global Ad Targeting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING: DATA-DRIVEN DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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