Certificate in Retail & Customer Segmentation
-- ViewingNowThe Certificate in Retail & Customer Segmentation course is a comprehensive program designed to provide learners with essential skills in customer analysis and retail strategy. This course emphasizes the importance of understanding customer behavior, preferences, and needs, and how to use this information to drive sales and improve customer satisfaction.
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โข Introduction to Retail & Customer Segmentation: Understanding the Basics
โข Market Research and Data Collection Techniques
โข Customer Data Analysis for Segmentation
โข Demographic and Psychographic Segmentation
โข Behavioral Segmentation in Retail
โข Geographic Segmentation Strategies
โข Value-based Segmentation and Customer Profitability
โข Benefits and Challenges of Customer Segmentation
โข Implementing Segmentation Strategies in Retail
โข Performance Metrics and Evaluation of Segmentation
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