Certificate in Retail & Customer Segmentation
-- ViewingNowThe Certificate in Retail & Customer Segmentation course is a comprehensive program designed to provide learners with essential skills in customer analysis and retail strategy. This course emphasizes the importance of understanding customer behavior, preferences, and needs, and how to use this information to drive sales and improve customer satisfaction.
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⢠Introduction to Retail & Customer Segmentation: Understanding the Basics
⢠Market Research and Data Collection Techniques
⢠Customer Data Analysis for Segmentation
⢠Demographic and Psychographic Segmentation
⢠Behavioral Segmentation in Retail
⢠Geographic Segmentation Strategies
⢠Value-based Segmentation and Customer Profitability
⢠Benefits and Challenges of Customer Segmentation
⢠Implementing Segmentation Strategies in Retail
⢠Performance Metrics and Evaluation of Segmentation
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