Certificate UX Analytics for Enhanced User Experience
-- ViewingNowThe Certificate UX Analytics for Enhanced User Experience course is a comprehensive program designed to equip learners with essential skills in UX analytics. This course emphasizes the importance of data-driven decision-making in UX design, a highly sought-after skill in today's tech industry.
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โข Introduction to UX Analytics: Understanding the basics of UX analytics, its importance in enhancing user experience, and the metrics used in UX analysis. โข UX Metrics and KPIs: Defining and measuring key performance indicators (KPIs) for user experience, such as task completion rate, error rate, and user satisfaction. โข User Research Methods: Exploring various user research methods, including usability testing, surveys, and interviews, to gather data for UX analysis. โข Data Analysis Techniques: Learning data analysis techniques, such as statistical analysis, heuristic evaluation, and cognitive walkthrough, to interpret UX metrics and KPIs. โข UX Analytics Tools: Understanding the different UX analytics tools available, such as Google Analytics, Hotjar, and Crazy Egg, and how to use them to collect and analyze UX data. โข Data Visualization and Reporting: Presenting UX data in a clear and concise manner using data visualization and reporting techniques, such as charts, graphs, and dashboards. โข User Segmentation and Personas: Creating user segments and personas based on UX data to identify user needs, behaviors, and pain points. โข Continuous Improvement of UX: Implementing a continuous improvement cycle for UX, using UX analytics to identify areas for improvement, testing solutions, and measuring the impact of changes.
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