Certificate UX Analytics for Enhanced User Experience
-- ViewingNowThe Certificate UX Analytics for Enhanced User Experience course is a comprehensive program designed to equip learners with essential skills in UX analytics. This course emphasizes the importance of data-driven decision-making in UX design, a highly sought-after skill in today's tech industry.
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⢠Introduction to UX Analytics: Understanding the basics of UX analytics, its importance in enhancing user experience, and the metrics used in UX analysis. ⢠UX Metrics and KPIs: Defining and measuring key performance indicators (KPIs) for user experience, such as task completion rate, error rate, and user satisfaction. ⢠User Research Methods: Exploring various user research methods, including usability testing, surveys, and interviews, to gather data for UX analysis. ⢠Data Analysis Techniques: Learning data analysis techniques, such as statistical analysis, heuristic evaluation, and cognitive walkthrough, to interpret UX metrics and KPIs. ⢠UX Analytics Tools: Understanding the different UX analytics tools available, such as Google Analytics, Hotjar, and Crazy Egg, and how to use them to collect and analyze UX data. ⢠Data Visualization and Reporting: Presenting UX data in a clear and concise manner using data visualization and reporting techniques, such as charts, graphs, and dashboards. ⢠User Segmentation and Personas: Creating user segments and personas based on UX data to identify user needs, behaviors, and pain points. ⢠Continuous Improvement of UX: Implementing a continuous improvement cycle for UX, using UX analytics to identify areas for improvement, testing solutions, and measuring the impact of changes.
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