Certificate in Mobile Traffic: Key Performance Indicators (KPIs)
-- ViewingNowThe Certificate in Mobile Traffic: Key Performance Indicators (KPIs) is a crucial course for professionals aiming to excel in the digital marketing landscape. This program focuses on mobile traffic analytics, providing learners with vital skills to measure and optimize mobile campaigns effectively.
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โข Mobile Traffic KPIs Overview: Understanding Key Performance Indicators (KPIs) in mobile traffic, their importance, and how they impact business growth.
โข User Acquisition Metrics: Analyzing user acquisition data, including cost per install (CPI), click-through rate (CTR), and conversion rate.
โข Engagement Metrics: Measuring user engagement, including session length, screen views per session, and in-app actions.
โข Retention Metrics: Tracking user retention, including churn rate, retention rate, and lifetime value (LTV).
โข Performance Metrics: Evaluating mobile app performance, including load time, crash rate, and API response time.
โข Revenue Metrics: Monitoring revenue streams, including in-app purchases, subscriptions, and advertising.
โข Attribution Models: Understanding attribution models, including last click, multi-touch, and fractional attribution.
โข Data Visualization Techniques: Presenting data in a clear and actionable way, including charts, graphs, and dashboards.
โข Advanced KPI Analysis: Applying advanced analytics techniques, including cohort analysis, funnel analysis, and predictive analytics.
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