Certificate in Mobile Traffic: Key Performance Indicators (KPIs)

Name: Certificate in Mobile Traffic: Key Performance Indicators (KPIs)
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The Certificate in Mobile Traffic: Key Performance Indicators (KPIs) is a crucial course for professionals aiming to excel in the digital marketing landscape. This program focuses on mobile traffic analytics, providing learners with vital skills to measure and optimize mobile campaigns effectively.

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AboutThisCourse

With the ever-increasing use of mobile devices, understanding KPIs has become essential for businesses to thrive in the digital era. This course equips learners with the knowledge to identify, analyze, and interpret mobile traffic KPIs, enabling them to make data-driven decisions and improve marketing strategies. By the end of this course, learners will be able to monitor mobile traffic trends, evaluate campaign success, and identify areas for improvement. Such skills are highly sought after in various industries, making this certificate an excellent addition to any professional's resume, ultimately leading to career advancement opportunities.

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CourseDetails

• Mobile Traffic KPIs Overview: Understanding Key Performance Indicators (KPIs) in mobile traffic, their importance, and how they impact business growth.

• User Acquisition Metrics: Analyzing user acquisition data, including cost per install (CPI), click-through rate (CTR), and conversion rate.

• Engagement Metrics: Measuring user engagement, including session length, screen views per session, and in-app actions.

• Retention Metrics: Tracking user retention, including churn rate, retention rate, and lifetime value (LTV).

• Performance Metrics: Evaluating mobile app performance, including load time, crash rate, and API response time.

• Revenue Metrics: Monitoring revenue streams, including in-app purchases, subscriptions, and advertising.

• Attribution Models: Understanding attribution models, including last click, multi-touch, and fractional attribution.

• Data Visualization Techniques: Presenting data in a clear and actionable way, including charts, graphs, and dashboards.

• Advanced KPI Analysis: Applying advanced analytics techniques, including cohort analysis, funnel analysis, and predictive analytics.

CareerPath

The Certificate in Mobile Traffic: Key Performance Indicators (KPIs) course focuses on the most sought-after roles in the mobile traffic industry. The 3D pie chart below showcases the demand for these roles, represented as percentages. The primary keyword for this section is "Certificate in Mobile Traffic: Key Performance Indicators (KPIs)"; secondary keywords include "job market trends", "salary ranges", and "skill demand". - **Mobile Developer**: The most in-demand role in the mobile traffic industry, with 60% representation in the KPIs chart. Mobile developers create, test, and maintain mobile applications. - **Mobile Marketing Specialist**: These professionals account for 25% of the KPIs chart. They design, implement, and manage mobile marketing campaigns, including ad placement and A/B testing. - **Mobile App Analyst**: Representing 10% of the KPIs chart, mobile app analysts collect and analyze data to make informed decisions about mobile app development, marketing, and optimization. - **Mobile UX/UI Designer**: This role, accounting for 5% of the KPIs chart, focuses on designing user-friendly and visually appealing mobile interfaces to improve user experience. The 3D pie chart is responsive and adapts to all screen sizes. With a transparent background and no added background color, the chart highlights the prominence of each role in the mobile traffic industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MOBILE TRAFFIC: KEY PERFORMANCE INDICATORS (KPIS)

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London School of International Business (LSIB)

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05 May 2025

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