Certificate in UX Analytics: Creating Engaging Experiences
-- ViewingNowThe Certificate in UX Analytics: Creating Engaging Experiences course is a comprehensive program that equips learners with essential skills in User Experience (UX) Analytics. This course emphasizes the importance of data-driven design decisions, a highly sought-after skill in today's technology-driven world.
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โข Introduction to UX Analytics: Understanding the Basics «UX analytics» is the practice of using data and analytics to improve user experience (UX) in digital products. This unit covers the fundamentals of UX analytics, its importance, and how it contributes to creating engaging experiences. โข User Research: Gathering Insights «User research» is the process of collecting data about users to understand their needs, behaviors, and motivations. This unit explores various research methods, such as surveys, interviews, and usability testing, to gather insights and inform UX design decisions. โข Data Analysis: Making Sense of User Data «Data analysis» is the process of interpreting and making sense of user data to identify trends, patterns, and opportunities for improvement. This unit covers quantitative and qualitative data analysis techniques, including statistical methods, data visualization, and heuristic evaluation. โข Metrics and KPIs for UX: Measuring Success «Metrics and KPIs» are measurements used to evaluate the success of UX design. This unit covers common UX metrics, such as task completion rate, time on task, and user satisfaction, and how to use KPIs to measure and optimize user experience. โข Usability Testing: Validating Design Decisions «Usability testing» is a research method used to evaluate the usability and user experience of a product. This unit covers the process of conducting usability tests, including recruiting participants, creating test scenarios, and analyzing results. โข A/B Testing: Experimenting with Design «A/B testing» is a method of comparing two versions of a product to determine which one performs better. This unit covers the process of conducting A/B tests, including designing test hypotheses, setting up tests, and analyzing results. โข User Journey Mapping: Visualizing User Experience «User journey mapping» is a visual representation of a user's experience with a product. This unit covers the process of creating user journey maps, including identifying touchpoints, mapping user flows, and identifying
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