Certificate in UX Analytics: Creating Engaging Experiences

Name: Certificate in UX Analytics: Creating Engaging Experiences
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The Certificate in UX Analytics: Creating Engaging Experiences course is a comprehensive program that equips learners with essential skills in User Experience (UX) Analytics. This course emphasizes the importance of data-driven design decisions, a highly sought-after skill in today's technology-driven world.

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AboutThisCourse

With the increasing demand for UX designers and analysts, this course offers a timely opportunity for career advancement. It provides learners with the tools and techniques to analyze user behavior, measure user engagement, and optimize product interactions. Through hands-on projects and real-world examples, learners will gain a deep understanding of UX analytics methodologies, user research, and data visualization. This course not only enhances learners' analytical skills but also their ability to create engaging and user-friendly digital experiences. By the end of this course, learners will be well-prepared to meet the industry's growing demand for UX professionals.

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CourseDetails

• Introduction to UX Analytics: Understanding the Basics «UX analytics» is the practice of using data and analytics to improve user experience (UX) in digital products. This unit covers the fundamentals of UX analytics, its importance, and how it contributes to creating engaging experiences. • User Research: Gathering Insights «User research» is the process of collecting data about users to understand their needs, behaviors, and motivations. This unit explores various research methods, such as surveys, interviews, and usability testing, to gather insights and inform UX design decisions. • Data Analysis: Making Sense of User Data «Data analysis» is the process of interpreting and making sense of user data to identify trends, patterns, and opportunities for improvement. This unit covers quantitative and qualitative data analysis techniques, including statistical methods, data visualization, and heuristic evaluation. • Metrics and KPIs for UX: Measuring Success «Metrics and KPIs» are measurements used to evaluate the success of UX design. This unit covers common UX metrics, such as task completion rate, time on task, and user satisfaction, and how to use KPIs to measure and optimize user experience. • Usability Testing: Validating Design Decisions «Usability testing» is a research method used to evaluate the usability and user experience of a product. This unit covers the process of conducting usability tests, including recruiting participants, creating test scenarios, and analyzing results. • A/B Testing: Experimenting with Design «A/B testing» is a method of comparing two versions of a product to determine which one performs better. This unit covers the process of conducting A/B tests, including designing test hypotheses, setting up tests, and analyzing results. • User Journey Mapping: Visualizing User Experience «User journey mapping» is a visual representation of a user's experience with a product. This unit covers the process of creating user journey maps, including identifying touchpoints, mapping user flows, and identifying

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The UX Analytics job market is booming in the UK, with various roles emerging and evolving. Our Certificate in UX Analytics program prepares professionals for these exciting opportunities. To illustrate the growing demand for UX Analytics positions, let's look at the job market trends: 1. **UX Analyst**: With a 45% share of the market, UX Analysts top the list. These professionals focus on understanding user behavior and leveraging data to optimize user experiences. 2. **Data Visualization Analyst**: Coming in second, these experts (25%) analyze complex data sets and present the findings through engaging visualizations, making data more accessible. 3. **UX Designer**: UX Designers (15%) are responsible for creating user-centered designs that maximize usability, accessibility, and user satisfaction. 4. **UI Designer**: UI Designers (10%) specialize in the visual aspects of a user interface, ensuring a seamless and enjoyable user experience. 5. **Front-End Developer**: Front-End Developers (5%) are essential for implementing designs and creating responsive websites and applications. By gaining the necessary skills in UX Analytics, professionals can tap into these growing opportunities and stay relevant in the ever-changing tech landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN UX ANALYTICS: CREATING ENGAGING EXPERIENCES

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London School of International Business (LSIB)

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05 May 2025

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