Executive Development Programme Social Media Digital Marketing Strategy
-- ViewingNowThe Executive Development Programme in Social Media Digital Marketing Strategy certificate course is a comprehensive program designed to meet the growing industry demand for digital marketing experts. This course emphasizes the importance of social media in today's digital landscape, providing learners with essential skills to develop and implement effective digital marketing strategies.
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โข Social Media Platforms Overview: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Snapchat
โข Content Strategy for Social Media: defining target audience, creating engaging content, and optimizing for each platform
โข Paid Social Media Advertising: Facebook Ads, LinkedIn Ads, and Instagram Ads
โข Social Media Analytics: measuring success, tracking KPIs, and reporting on performance
โข Influencer Marketing: identifying influencers, building relationships, and measuring ROI
โข Social Listening and Monitoring: tracking brand mentions, identifying trends, and engaging with customers
โข Video Marketing on Social Media: creating and optimizing videos for each platform
โข Social Media for Customer Service: managing customer inquiries, complaints, and feedback on social media
โข Ethics and Compliance in Social Media: maintaining trust, avoiding legal issues, and adhering to platform policies
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