Executive Development Programme Social Media Digital Marketing Strategy

Name: Executive Development Programme Social Media Digital Marketing Strategy
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The Executive Development Programme in Social Media Digital Marketing Strategy certificate course is a comprehensive program designed to meet the growing industry demand for digital marketing experts. This course emphasizes the importance of social media in today's digital landscape, providing learners with essential skills to develop and implement effective digital marketing strategies.

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AboutThisCourse

With the rapid growth of digital platforms, businesses are increasingly leveraging social media to reach and engage with their target audience. This course equips learners with the necessary skills to stay ahead in this competitive field, including content creation, social media analytics, and campaign management. By the end of this course, learners will have gained a solid understanding of social media's role in digital marketing and the essential skills required to create and implement successful social media marketing strategies. This course provides learners with a valuable credential to advance their careers in digital marketing and stay competitive in the ever-evolving digital landscape.

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CourseDetails

• Social Media Platforms Overview: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Snapchat
• Content Strategy for Social Media: defining target audience, creating engaging content, and optimizing for each platform
• Paid Social Media Advertising: Facebook Ads, LinkedIn Ads, and Instagram Ads
• Social Media Analytics: measuring success, tracking KPIs, and reporting on performance
• Influencer Marketing: identifying influencers, building relationships, and measuring ROI
• Social Listening and Monitoring: tracking brand mentions, identifying trends, and engaging with customers
• Video Marketing on Social Media: creating and optimizing videos for each platform
• Social Media for Customer Service: managing customer inquiries, complaints, and feedback on social media
• Ethics and Compliance in Social Media: maintaining trust, avoiding legal issues, and adhering to platform policies

CareerPath

Our Executive Development Programme offers an in-depth understanding of the current Social Media Digital Marketing landscape within the UK. This 3D pie chart visually represents the various roles and their demand in the industry. 1. **Social Media Manager (35%)** A social media manager oversees a company's social media profiles and creates content to boost brand awareness and engagement. 2. **Digital Marketing Specialist (30%)** Digital marketing specialists focus on developing and implementing digital marketing strategies to reach and convert leads online. 3. **Content Marketing Manager (20%)** Content marketing managers are responsible for the planning, creation, and delivery of content tailored to the company's target audience. 4. **SEO Specialist (15%)** SEO specialists optimize websites and their content for search engines to increase organic traffic and improve search rankings. These roles reflect the ever-evolving and growing demand for digital marketing expertise in today's job market. Equip your team with the right skills through our Executive Development Programme and stay ahead of the competition.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME SOCIAL MEDIA DIGITAL MARKETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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