Global Certificate in Performance Marketing: Efficiency Gains
-- ViewingNowThe Global Certificate in Performance Marketing: Efficiency Gains is a comprehensive course that provides learners with essential skills for career advancement in the performance marketing industry. This course focuses on efficiency gains, teaching learners how to optimize marketing campaigns for maximum ROI.
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โข Unit 1: Introduction to Performance Marketing: Defining the landscape, understanding key players, and setting performance marketing goals.
โข Unit 2: Data Analysis for Performance Marketing: Leveraging data-driven insights, selecting essential KPIs, and using analytics tools for optimization.
โข Unit 3: Search Engine Marketing (SEM): Mastering search advertising, keyword research, and ad copywriting.
โข Unit 4: Search Engine Optimization (SEO): Implementing on-page and off-page optimization techniques for organic search rankings.
โข Unit 5: Social Media Marketing: Utilizing social platforms to reach, engage, and convert audiences.
โข Unit 6: Display Advertising & Programmatic: Exploring display ad networks, retargeting, and programmatic buying.
โข Unit 7: Email Marketing: Designing effective email campaigns, automation, and segmentation.
โข Unit 8: Affiliate Marketing: Building and managing successful affiliate programs for incremental revenue.
โข Unit 9: Mobile Marketing: Optimizing campaigns for mobile devices and understanding app marketing strategies.
โข Unit 10: Attribution Modeling: Analyzing customer journeys, understanding attribution models, and attributing conversions to touchpoints.
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