Global Certificate in Performance Marketing: Efficiency Gains

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The Global Certificate in Performance Marketing: Efficiency Gains is a comprehensive course that provides learners with essential skills for career advancement in the performance marketing industry. This course focuses on efficiency gains, teaching learners how to optimize marketing campaigns for maximum ROI.

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With a strong emphasis on data-driven decision making, the course covers topics such as campaign planning, tracking, analysis, and optimization. In today's digital age, performance marketing is a critical function for businesses of all sizes. As such, there is a high demand for professionals with a deep understanding of performance marketing principles and best practices. This course equips learners with the skills they need to succeed in this fast-paced and dynamic industry, providing them with a competitive edge in the job market. By the end of the course, learners will have a solid understanding of performance marketing and how to use it to drive business results. They will be able to create and manage effective performance marketing campaigns, analyze campaign data, and optimize campaigns for maximum ROI. This course is an excellent opportunity for anyone looking to advance their career in performance marketing or for those who want to learn more about this exciting and in-demand field.

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โ€ข Unit 1: Introduction to Performance Marketing: Defining the landscape, understanding key players, and setting performance marketing goals.
โ€ข Unit 2: Data Analysis for Performance Marketing: Leveraging data-driven insights, selecting essential KPIs, and using analytics tools for optimization.
โ€ข Unit 3: Search Engine Marketing (SEM): Mastering search advertising, keyword research, and ad copywriting.
โ€ข Unit 4: Search Engine Optimization (SEO): Implementing on-page and off-page optimization techniques for organic search rankings.
โ€ข Unit 5: Social Media Marketing: Utilizing social platforms to reach, engage, and convert audiences.
โ€ข Unit 6: Display Advertising & Programmatic: Exploring display ad networks, retargeting, and programmatic buying.
โ€ข Unit 7: Email Marketing: Designing effective email campaigns, automation, and segmentation.
โ€ข Unit 8: Affiliate Marketing: Building and managing successful affiliate programs for incremental revenue.
โ€ข Unit 9: Mobile Marketing: Optimizing campaigns for mobile devices and understanding app marketing strategies.
โ€ข Unit 10: Attribution Modeling: Analyzing customer journeys, understanding attribution models, and attributing conversions to touchpoints.

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GLOBAL CERTIFICATE IN PERFORMANCE MARKETING: EFFICIENCY GAINS
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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