Professional Certificate in Email Marketing for Authors
-- ViewingNowThe Professional Certificate in Email Marketing for Authors is a comprehensive course designed to equip authors with the essential skills to excel in email marketing. This program highlights the importance of email marketing in enhancing author-reader engagement, promoting books, and building a loyal fan base.
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GBP £ 140
GBP £ 202
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โข Email Marketing Basics: Understanding the fundamentals of email marketing, including the benefits of email marketing for authors, email list building, and email service providers.
โข Email Marketing Strategy: Developing a comprehensive email marketing strategy, including setting goals, segmenting audiences, and creating a content calendar.
โข Email Design: Designing effective email templates that are optimized for all devices and email clients, including best practices for visuals, copy, and calls-to-action.
โข Email Content Creation: Crafting engaging email content that resonates with your audience, including subject line writing, storytelling, and copywriting techniques.
โข Email Automation: Setting up automated email sequences that nurture leads, build relationships, and drive sales, including welcome emails, cart abandonment emails, and promotional emails.
โข Email Deliverability: Ensuring your emails reach the inbox and avoid spam filters, including best practices for list hygiene, authentication, and sending frequency.
โข Email Analytics: Measuring the success of your email marketing campaigns, including key metrics, A/B testing, and data analysis.
โข Data Protection and Privacy: Complying with data protection and privacy regulations, including GDPR, CAN-SPAM, and managing subscriber preferences and unsubscribes.
โข Email Marketing Trends: Staying up-to-date with the latest trends and best practices in email marketing, including new features, tools, and strategies.
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