Professional Certificate in Email Marketing for Authors

Name: Professional Certificate in Email Marketing for Authors
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The Professional Certificate in Email Marketing for Authors is a comprehensive course designed to equip authors with the essential skills to excel in email marketing. This program highlights the importance of email marketing in enhancing author-reader engagement, promoting books, and building a loyal fan base.

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AboutThisCourse

In today's digital era, email marketing is a critical aspect of an author's promotional strategy. The course covers various topics, including email campaign planning, design, automation, and analytics. Learners will gain hands-on experience with industry-leading email marketing tools, enabling them to create and manage effective campaigns. By completing this course, learners will be able to craft compelling email content, analyze campaign performance, and optimize their email marketing strategy for maximum impact. These skills are highly sought after in the publishing industry and can significantly boost an author's career prospects.

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CourseDetails

• Email Marketing Basics: Understanding the fundamentals of email marketing, including the benefits of email marketing for authors, email list building, and email service providers.
• Email Marketing Strategy: Developing a comprehensive email marketing strategy, including setting goals, segmenting audiences, and creating a content calendar.
• Email Design: Designing effective email templates that are optimized for all devices and email clients, including best practices for visuals, copy, and calls-to-action.
• Email Content Creation: Crafting engaging email content that resonates with your audience, including subject line writing, storytelling, and copywriting techniques.
• Email Automation: Setting up automated email sequences that nurture leads, build relationships, and drive sales, including welcome emails, cart abandonment emails, and promotional emails.
• Email Deliverability: Ensuring your emails reach the inbox and avoid spam filters, including best practices for list hygiene, authentication, and sending frequency.
• Email Analytics: Measuring the success of your email marketing campaigns, including key metrics, A/B testing, and data analysis.
• Data Protection and Privacy: Complying with data protection and privacy regulations, including GDPR, CAN-SPAM, and managing subscriber preferences and unsubscribes.
• Email Marketing Trends: Staying up-to-date with the latest trends and best practices in email marketing, including new features, tools, and strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EMAIL MARKETING FOR AUTHORS

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London School of International Business (LSIB)

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05 May 2025

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