Executive Development Programme in Digital Advertising Transformation
-- ViewingNowThe Executive Development Programme in Digital Advertising Transformation is a certificate course designed to empower professionals with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This programme highlights the importance of data-driven decision making, audience segmentation, and real-time analytics in formulating successful digital advertising strategies.
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GBP £ 140
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โข Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social, and video advertising.
โข Programmatic Advertising: Learning about programmatic advertising, real-time bidding, and the use of data and technology to automate the buying and selling of media.
โข Data Analytics for Digital Advertising: Analyzing data to optimize digital advertising campaigns, including web analytics, attribution modeling, and data visualization.
โข Digital Advertising Strategy: Developing a comprehensive digital advertising strategy, including audience segmentation, targeting, and measurement.
โข Cross-Channel Advertising: Integrating digital advertising campaigns across multiple channels, including mobile, social, and email.
โข Digital Advertising Trends and Innovations: Exploring the latest trends and innovations in digital advertising, including artificial intelligence, virtual reality, and augmented reality.
โข Digital Advertising Ethics and Compliance: Understanding the ethical considerations and legal requirements of digital advertising, including privacy, data protection, and ad fraud.
โข Digital Advertising Measurement and Optimization: Measuring the effectiveness of digital advertising campaigns and optimizing them for better results.
โข Digital Advertising Sales and Revenue: Learning about digital advertising sales, revenue models, and pricing strategies.
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