Executive Development Programme in Digital Advertising Transformation

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The Executive Development Programme in Digital Advertising Transformation is a certificate course designed to empower professionals with the essential skills needed to thrive in the rapidly evolving digital advertising landscape. This programme highlights the importance of data-driven decision making, audience segmentation, and real-time analytics in formulating successful digital advertising strategies.

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AboutThisCourse

With the ever-increasing demand for digital advertising expertise, this course provides a unique opportunity for learners to stay ahead in their careers. It equips professionals with the knowledge to leverage advanced digital tools, platforms, and techniques to create engaging and high-performing ad campaigns that deliver measurable results. By gaining a deep understanding of the latest industry trends and best practices, learners can drive digital transformation within their organizations and enhance their value in the competitive job market.

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CourseDetails

• Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social, and video advertising.
• Programmatic Advertising: Learning about programmatic advertising, real-time bidding, and the use of data and technology to automate the buying and selling of media.
• Data Analytics for Digital Advertising: Analyzing data to optimize digital advertising campaigns, including web analytics, attribution modeling, and data visualization.
• Digital Advertising Strategy: Developing a comprehensive digital advertising strategy, including audience segmentation, targeting, and measurement.
• Cross-Channel Advertising: Integrating digital advertising campaigns across multiple channels, including mobile, social, and email.
• Digital Advertising Trends and Innovations: Exploring the latest trends and innovations in digital advertising, including artificial intelligence, virtual reality, and augmented reality.
• Digital Advertising Ethics and Compliance: Understanding the ethical considerations and legal requirements of digital advertising, including privacy, data protection, and ad fraud.
• Digital Advertising Measurement and Optimization: Measuring the effectiveness of digital advertising campaigns and optimizing them for better results.
• Digital Advertising Sales and Revenue: Learning about digital advertising sales, revenue models, and pricing strategies.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL ADVERTISING TRANSFORMATION
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London School of International Business (LSIB)
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05 May 2025
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