Executive Development Programme in IP for Social Brand Leaders
-- ViewingNowThe Executive Development Programme in IP for Social Brand Leaders is a certificate course designed to empower professionals in the dynamic world of social branding. In an era where intellectual property (IP) rights are paramount, this program bridges the gap between creativity and legal protection, fostering innovation while preserving brand value.
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โข Intellectual Property (IP) Overview
โข Importance of IP in Social Branding
โข Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
โข Creating and Protecting Intellectual Property for Social Brands
โข IP Strategy for Social Brand Leaders
โข Licensing and Franchising Intellectual Property
โข IP Enforcement and Litigation: Protecting Social Brand Assets
โข IP Valuation and Monetization
โข Best Practices for IP Management in Social Branding
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