Executive Development Programme in IP for Social Brand Leaders
-- ViewingNowThe Executive Development Programme in IP for Social Brand Leaders is a certificate course designed to empower professionals in the dynamic world of social branding. In an era where intellectual property (IP) rights are paramount, this program bridges the gap between creativity and legal protection, fostering innovation while preserving brand value.
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⢠Intellectual Property (IP) Overview
⢠Importance of IP in Social Branding
⢠Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
⢠Creating and Protecting Intellectual Property for Social Brands
⢠IP Strategy for Social Brand Leaders
⢠Licensing and Franchising Intellectual Property
⢠IP Enforcement and Litigation: Protecting Social Brand Assets
⢠IP Valuation and Monetization
⢠Best Practices for IP Management in Social Branding
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