Executive Development Programme in Performance Ad Marketing
-- ViewingNowThe Executive Development Programme in Performance Ad Marketing is a certificate course designed to empower professionals with the latest strategies and techniques in digital advertising. This program emphasizes the importance of data-driven decision-making and performance optimization, making it highly relevant in today's technology-oriented business landscape.
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โข Unit 1: Introduction to Performance Ad Marketing
โข Unit 2: Understanding Key Performance Indicators (KPIs) in Advertising
โข Unit 3: Targeting and Retargeting Strategies for Paid Advertising
โข Unit 4: Crafting High-Converting Ad Copy and Visuals
โข Unit 5: Platform-Specific Advertising Best Practices (Facebook, Google, LinkedIn, etc.)
โข Unit 6: Leveraging Data and Analytics for Performance Ad Marketing
โข Unit 7: Implementing A/B Testing and Optimization Techniques
โข Unit 8: Automation and Programmatic Advertising
โข Unit 9: Compliance and Ethical Considerations in Performance Ad Marketing
โข Unit 10: Future Trends and Innovations in Performance Advertising
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