Executive Development Programme in Performance Ad Marketing

Name: Executive Development Programme in Performance Ad Marketing
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The Executive Development Programme in Performance Ad Marketing is a certificate course designed to empower professionals with the latest strategies and techniques in digital advertising. This program emphasizes the importance of data-driven decision-making and performance optimization, making it highly relevant in today's technology-oriented business landscape.

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AboutThisCourse

With the ever-growing demand for digital marketing expertise, this course provides learners with essential skills to advance their careers. It covers various topics including programmatic advertising, social media advertising, search engine marketing, and analytics. By the end of the course, learners will be well-equipped to develop and implement effective performance ad marketing campaigns that drive business growth. Investing in this program is a strategic move for professionals seeking to stay ahead in the competitive digital marketing industry. The course not only enhances learners' technical skills but also cultivates their ability to think critically and strategically, thereby increasing their value in the job market.

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CourseDetails

• Unit 1: Introduction to Performance Ad Marketing
• Unit 2: Understanding Key Performance Indicators (KPIs) in Advertising
• Unit 3: Targeting and Retargeting Strategies for Paid Advertising
• Unit 4: Crafting High-Converting Ad Copy and Visuals
• Unit 5: Platform-Specific Advertising Best Practices (Facebook, Google, LinkedIn, etc.)
• Unit 6: Leveraging Data and Analytics for Performance Ad Marketing
• Unit 7: Implementing A/B Testing and Optimization Techniques
• Unit 8: Automation and Programmatic Advertising
• Unit 9: Compliance and Ethical Considerations in Performance Ad Marketing
• Unit 10: Future Trends and Innovations in Performance Advertising

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PERFORMANCE AD MARKETING

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London School of International Business (LSIB)

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05 May 2025

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