Global Certificate in YouTube & Performance Marketing
-- ViewingNowThe Global Certificate in YouTube & Performance Marketing is a comprehensive course designed to equip learners with essential skills in digital marketing. This course emphasizes mastering YouTube as a powerful marketing tool and understanding performance marketing strategies that drive results.
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โข YouTube Marketing Fundamentals: Setting up a YouTube channel, optimizing video titles and descriptions, understanding YouTube SEO, audience building, and engagement strategies. โข YouTube Video Creation: Planning, scripting, filming, and editing techniques for creating high-quality YouTube videos. โข Performance Marketing Basics: Introduction to performance marketing, its benefits, and how it differs from traditional marketing. โข Paid Advertising on YouTube: YouTube's advertising formats, setting up and managing YouTube ad campaigns, and measuring success. โข Google Ads for Performance Marketers: Google Ads account structure, keyword research, ad copywriting, and bid management. โข Tracking and Analytics for Performance Marketing: Setting up and using tracking pixels, Google Analytics, and other tools to measure performance and optimize campaigns. โข Retargeting and Remarketing Strategies: Identifying and targeting high-value audiences, creating and managing retargeting campaigns, and measuring success. โข Affiliate Marketing for Performance Marketers: Understanding affiliate marketing, finding and partnering with affiliates, and tracking and managing affiliate campaigns. โข Scaling Performance Marketing Campaigns: Techniques for scaling successful campaigns, including budget allocation, audience expansion, and automation. โข Ethics and Compliance in Performance Marketing: Understanding legal and ethical considerations in performance marketing, including privacy policies, disclosures, and regulations.
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