Global Certificate in YouTube & Performance Marketing

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The Global Certificate in YouTube & Performance Marketing is a comprehensive course designed to equip learners with essential skills in digital marketing. This course emphasizes mastering YouTube as a powerful marketing tool and understanding performance marketing strategies that drive results.

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AboutThisCourse

With the increasing demand for digital marketing experts, this course offers immense importance as it provides in-depth knowledge and practical skills in YouTube content creation, channel management, video SEO, and analytics.Learners will gain hands-on experience in creating and optimizing YouTube videos, managing advertising campaigns, and measuring performance. These skills are highly sought after by employers, making this course a valuable asset for career advancement. By earning this certification, learners demonstrate proficiency in YouTube and performance marketing, setting them apart in a competitive job market.

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CourseDetails

• YouTube Marketing Fundamentals: Setting up a YouTube channel, optimizing video titles and descriptions, understanding YouTube SEO, audience building, and engagement strategies.
• YouTube Video Creation: Planning, scripting, filming, and editing techniques for creating high-quality YouTube videos.
• Performance Marketing Basics: Introduction to performance marketing, its benefits, and how it differs from traditional marketing.
• Paid Advertising on YouTube: YouTube's advertising formats, setting up and managing YouTube ad campaigns, and measuring success.
• Google Ads for Performance Marketers: Google Ads account structure, keyword research, ad copywriting, and bid management.
• Tracking and Analytics for Performance Marketing: Setting up and using tracking pixels, Google Analytics, and other tools to measure performance and optimize campaigns.
• Retargeting and Remarketing Strategies: Identifying and targeting high-value audiences, creating and managing retargeting campaigns, and measuring success.
• Affiliate Marketing for Performance Marketers: Understanding affiliate marketing, finding and partnering with affiliates, and tracking and managing affiliate campaigns.
• Scaling Performance Marketing Campaigns: Techniques for scaling successful campaigns, including budget allocation, audience expansion, and automation.
• Ethics and Compliance in Performance Marketing: Understanding legal and ethical considerations in performance marketing, including privacy policies, disclosures, and regulations.

CareerPath

The Global Certificate in YouTube & Performance Marketing is a valuable credential for professionals seeking career growth or entering the digital marketing landscape. With the increasing demand for online video content and performance marketing expertise, this certification can open doors to various roles. In the UK, the following opportunities benefit from this certification: 1. **YouTube Marketing Specialist**: Utilize engaging video content to drive brand awareness and sales. Salary range: £25,000 - £40,000. 2. **Performance Marketing Manager**: Oversee digital marketing strategies, optimize campaigns, and track ROI. Salary range: £35,000 - £60,000. 3. **SEO Specialist**: Boost website visibility through search engine optimization. Salary range: £20,000 - £40,000. 4. **PPC Specialist**: Manage pay-per-click campaigns to drive targeted traffic and conversions. Salary range: £20,000 - £40,000. The Google Charts 3D Pie chart above provides a visual representation of these roles and their market trends, highlighting the importance of performance marketing and YouTube strategies in today's digital landscape.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN YOUTUBE & PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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