Executive Development Programme in Marketing Analytics: Leading with Data
-- ViewingNowThe Executive Development Programme in Marketing Analytics: Leading with Data certificate course is a powerful learning opportunity for professionals seeking to harness data-driven decision-making in the marketing domain. This programme addresses the surging industry demand for data-savvy marketing leaders, capable of leveraging advanced analytics techniques to drive growth and optimize campaigns.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics landscape.
โข Data Collection and Management: Data sources, data management techniques, data quality assurance, and ethical considerations in data collection.
โข Data Analysis using Statistical Methods: Descriptive and inferential statistics, probability distributions, hypothesis testing, and regression analysis.
โข Market Research and Consumer Behavior: Secondary research, survey design, focus groups, and consumer behavior analysis.
โข Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, and mobile app analytics.
โข Predictive Analytics and Modeling: Predictive modeling techniques, machine learning, and data mining.
โข Data Visualization and Reporting: Data visualization tools, dashboard creation, and data storytelling.
โข Marketing Performance Metrics and KPIs: Marketing return on investment (MROI), customer lifetime value (CLV), and other key performance indicators.
โข Leading with Data: Building a data-driven culture, data-driven decision making, and leadership skills for marketing analytics.
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