Executive Development Programme in Marketing Analytics: Leading with Data

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The Executive Development Programme in Marketing Analytics: Leading with Data certificate course is a powerful learning opportunity for professionals seeking to harness data-driven decision-making in the marketing domain. This programme addresses the surging industry demand for data-savvy marketing leaders, capable of leveraging advanced analytics techniques to drive growth and optimize campaigns.

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By enrolling in this course, learners will develop essential skills in marketing analytics, statistical modelling, and data storytelling, empowering them to lead data-driven marketing initiatives and influence strategic decisions. The curriculum emphasizes hands-on experience with industry-leading tools and platforms, ensuring that participants are well-equipped to tackle real-world challenges and advance their careers in marketing analytics. With a focus on practical application and cutting-edge techniques, this programme is an invaluable resource for marketing professionals seeking to stay ahead of the curve and maximize their impact in today's data-driven business landscape.

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โ€ข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics landscape.
โ€ข Data Collection and Management: Data sources, data management techniques, data quality assurance, and ethical considerations in data collection.
โ€ข Data Analysis using Statistical Methods: Descriptive and inferential statistics, probability distributions, hypothesis testing, and regression analysis.
โ€ข Market Research and Consumer Behavior: Secondary research, survey design, focus groups, and consumer behavior analysis.
โ€ข Digital Marketing Analytics: Web analytics, social media analytics, email marketing analytics, and mobile app analytics.
โ€ข Predictive Analytics and Modeling: Predictive modeling techniques, machine learning, and data mining.
โ€ข Data Visualization and Reporting: Data visualization tools, dashboard creation, and data storytelling.
โ€ข Marketing Performance Metrics and KPIs: Marketing return on investment (MROI), customer lifetime value (CLV), and other key performance indicators.
โ€ข Leading with Data: Building a data-driven culture, data-driven decision making, and leadership skills for marketing analytics.

่Œไธš้“่ทฏ

The Executive Development Programme in Marketing Analytics: Leading with Data is designed to equip professionals with the necessary skills for in-demand roles in the UK job market. The 3D pie chart above highlights the percentage of various marketing analytics roles in demand, based on job market trends and skill demand. Roles such as Digital Marketing Manager, Marketing Analytics Manager, Marketing Data Scientist, CRM Marketing Specialist, and Marketing Technology Specialist require professionals with a strong understanding of marketing analytics and data-driven decision making. With the increasing importance of data in the marketing industry, these roles have become essential in driving business growth and success. The programme focuses on developing the skills and knowledge required for these in-demand roles, enabling professionals to lead with data and drive impact in their organizations. By gaining a deep understanding of marketing analytics and data visualization techniques, participants will be well-prepared to excel in the ever-evolving marketing landscape.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ANALYTICS: LEADING WITH DATA
ๆŽˆไบˆ็ป™
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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