Executive Development Programme Lead Gen & Analytics
-- ViewingNowThe Executive Development Programme in Lead Gen & Analytics certificate course is a comprehensive program designed to meet the growing industry demand for data-driven marketing professionals. This course emphasizes the importance of leveraging data analytics for lead generation and management, equipping learners with essential skills to drive business growth and make informed decisions.
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โข Unit 1: Introduction to Lead Generation & Analytics
โข Unit 2: Importance of Data-Driven Decision Making
โข Unit 3: Building a Lead Gen Strategy
โข Unit 4: Primary Lead Gen Channels (Email, Social Media, SEO, PPC)
โข Unit 5: Lead Scoring and Qualification
โข Unit 6: Sales and Marketing Alignment
โข Unit 7: Marketing Automation and CRM Systems
โข Unit 8: Lead Gen Metrics and KPIs
โข Unit 9: Data Privacy and Compliance (GDPR, CCPA)
โข Unit 10: Advanced Analytics and Predictive Modeling
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