Executive Development Programme Lead Gen & Analytics

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The Executive Development Programme in Lead Gen & Analytics certificate course is a comprehensive program designed to meet the growing industry demand for data-driven marketing professionals. This course emphasizes the importance of leveraging data analytics for lead generation and management, equipping learners with essential skills to drive business growth and make informed decisions.

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AboutThisCourse

In today's data-driven world, understanding customer behavior and generating high-quality leads are critical for business success. This course provides learners with the latest techniques and tools for data analysis, predictive modeling, and marketing automation, enabling them to optimize lead generation strategies and improve conversion rates. By completing this course, learners will gain a competitive edge in their careers, with the skills and knowledge to drive lead generation efforts and deliver measurable results. This program is ideal for marketing professionals, business owners, and anyone looking to advance their career in the field of data-driven marketing and analytics.

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CourseDetails

• Unit 1: Introduction to Lead Generation & Analytics
• Unit 2: Importance of Data-Driven Decision Making
• Unit 3: Building a Lead Gen Strategy
• Unit 4: Primary Lead Gen Channels (Email, Social Media, SEO, PPC)
• Unit 5: Lead Scoring and Qualification
• Unit 6: Sales and Marketing Alignment
• Unit 7: Marketing Automation and CRM Systems
• Unit 8: Lead Gen Metrics and KPIs
• Unit 9: Data Privacy and Compliance (GDPR, CCPA)
• Unit 10: Advanced Analytics and Predictive Modeling

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME LEAD GEN & ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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