Global Certificate Mobile Customer Journey: Data-Driven Decisions
-- ViewingNowThe Global Certificate Mobile Customer Journey: Data-Driven Decisions course is a comprehensive program designed to equip learners with essential skills for navigating the mobile customer journey. This course is critical in today's digital age, where mobile devices have become an integral part of the customer experience.
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โข Mobile Customer Journey Mapping: Understanding the customer journey in a mobile context is crucial for making data-driven decisions. This unit will cover the basics of mobile customer journey mapping, including the key touchpoints and moments of truth in the customer journey. โข Data Collection Methods: In order to make data-driven decisions, it is essential to collect accurate and relevant data. This unit will explore various data collection methods, including surveys, analytics tools, and customer feedback mechanisms. โข Data Analysis Techniques: Once data has been collected, it is important to analyze it in a way that provides meaningful insights. This unit will cover various data analysis techniques, including statistical analysis and data visualization. โข Customer Segmentation and Personas: Understanding customer segments and creating customer personas can help organizations make more targeted and effective decisions. This unit will cover the basics of customer segmentation and persona development, and how they can be used to inform mobile customer journey decisions. โข Mobile Marketing Automation: Marketing automation tools can help organizations streamline their mobile customer journey efforts and make more data-driven decisions. This unit will explore various mobile marketing automation tools and techniques. โข Mobile Customer Experience Design: Designing a seamless and engaging mobile customer experience is essential for success in today's digital landscape. This unit will cover the basics of mobile customer experience design, including user interface (UI) and user experience (UX) design principles. โข A/B Testing and Optimization: A/B testing and optimization are critical components of any data-driven decision-making process. This unit will cover the basics of A/B testing, including how to set up tests, analyze results, and optimize mobile customer journeys based on data.
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