Global Certificate in Email Marketing: Conversion Rate Optimization
-- ViewingNowThe Global Certificate in Email Marketing: Conversion Rate Optimization is a comprehensive course that equips learners with essential skills to excel in email marketing. This certification focuses on conversion rate optimization, a critical aspect of digital marketing that helps businesses improve their return on investment (ROI) by turning prospects into customers.
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โข Email List Building: Understanding the importance of building a high-quality email list and strategies to attract and retain subscribers.
โข Segmentation & Personalization: Techniques to segment audiences and personalize email campaigns for improved engagement and conversions.
โข Copywriting for Email Marketing: Crafting compelling email copy that drives open rates, click-through rates, and conversions.
โข Design & Layout Best Practices: Designing visually appealing and easy-to-navigate emails that increase conversions.
โข Call-to-Action (CTA) Optimization: Strategies for creating effective CTAs that encourage subscribers to take action.
โข A/B Testing & Experimentation: Implementing A/B tests and experiments to optimize email campaigns and improve conversion rates.
โข Email Analytics & Metrics: Measuring and tracking email performance using key metrics and analytics tools.
โข Deliverability & SPAM Compliance: Ensuring emails reach subscribers' inboxes and adhering to SPAM compliance regulations.
โข Automation & Workflows: Implementing automated email workflows and sequences to improve conversions and increase efficiency.
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