Global Certificate in Email Marketing: Conversion Rate Optimization

Name: Global Certificate in Email Marketing: Conversion Rate Optimization
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The Global Certificate in Email Marketing: Conversion Rate Optimization is a comprehensive course that equips learners with essential skills to excel in email marketing. This certification focuses on conversion rate optimization, a critical aspect of digital marketing that helps businesses improve their return on investment (ROI) by turning prospects into customers.

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AboutThisCourse

With the growing importance of online marketing, email marketing has become a highly demanded skill in various industries. This course offers in-depth knowledge of email marketing strategies, tools, and techniques, making it an ideal choice for marketing professionals, entrepreneurs, and business owners looking to enhance their digital marketing skills. By completing this course, learners will gain a competitive edge and be able to drive revenue and growth for their organizations. They will also acquire industry-recognized certification, demonstrating their expertise in email marketing and conversion rate optimization.

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CourseDetails

• Email List Building: Understanding the importance of building a high-quality email list and strategies to attract and retain subscribers.
• Segmentation & Personalization: Techniques to segment audiences and personalize email campaigns for improved engagement and conversions.
• Copywriting for Email Marketing: Crafting compelling email copy that drives open rates, click-through rates, and conversions.
• Design & Layout Best Practices: Designing visually appealing and easy-to-navigate emails that increase conversions.
• Call-to-Action (CTA) Optimization: Strategies for creating effective CTAs that encourage subscribers to take action.
• A/B Testing & Experimentation: Implementing A/B tests and experiments to optimize email campaigns and improve conversion rates.
• Email Analytics & Metrics: Measuring and tracking email performance using key metrics and analytics tools.
• Deliverability & SPAM Compliance: Ensuring emails reach subscribers' inboxes and adhering to SPAM compliance regulations.
• Automation & Workflows: Implementing automated email workflows and sequences to improve conversions and increase efficiency.

CareerPath

In the UK, **Email Marketing Specialist** roles account for 45% of the jobs in the conversion rate optimization field, followed by **CRM Manager** positions at 25%. **Content Marketing Specialist** roles take up 18% of the market share, and **Digital Marketing Manager** positions make up the remaining 12%. With a transparent background and a 3D pie chart layout, this visual representation provides an engaging overview of the current job market trends for professionals in the Global Certificate in Email Marketing: Conversion Rate Optimization field. The chart is fully responsive, adapting to all screen sizes with ease.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EMAIL MARKETING: CONVERSION RATE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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