Professional Certificate in Ad Targeting for Gen Z
-- ViewingNowThe Professional Certificate in Ad Targeting for Gen Z is a crucial course designed to meet the growing industry demand for specialized digital marketing skills. This program equips learners with the knowledge and expertise to effectively target and engage the Gen Z audience, a generation that represents a significant portion of consumer spending power.
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โข Unit 1: Introduction to Ad Targeting
โข Unit 2: Understanding Gen Z: Demographics and Psychographics
โข Unit 3: Data Analysis for Ad Targeting
โข Unit 4: Digital Advertising Platforms and Tools
โข Unit 5: Crafting Effective Ad Content for Gen Z
โข Unit 6: Behavioral Targeting and Retargeting Strategies
โข Unit 7: Contextual Targeting: Leveraging Content and Context
โข Unit 8: Measuring Ad Performance and Optimization
โข Unit 9: Privacy and Ethical Considerations in Ad Targeting
โข Unit 10: Case Studies: Successful Ad Targeting Campaigns for Gen Z
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