Professional Certificate in Ad Targeting for Gen Z

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The Professional Certificate in Ad Targeting for Gen Z is a crucial course designed to meet the growing industry demand for specialized digital marketing skills. This program equips learners with the knowledge and expertise to effectively target and engage the Gen Z audience, a generation that represents a significant portion of consumer spending power.

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AboutThisCourse

Through this course, learners will gain a deep understanding of the latest ad targeting strategies, technologies, and tools, and will develop the skills to analyze and interpret data for informed decision-making. These skills are in high demand in today's fast-paced digital marketing landscape, making this course an essential step for career advancement. By completing this program, learners will be well-prepared to succeed in a variety of digital marketing roles, including Ad Targeting Specialist, Digital Marketing Manager, and Campaign Analyst, among others. With a focus on practical, hands-on learning, this course provides a valuable opportunity for learners to enhance their skills and stand out in a competitive job market.

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CourseDetails

• Unit 1: Introduction to Ad Targeting
• Unit 2: Understanding Gen Z: Demographics and Psychographics
• Unit 3: Data Analysis for Ad Targeting
• Unit 4: Digital Advertising Platforms and Tools
• Unit 5: Crafting Effective Ad Content for Gen Z
• Unit 6: Behavioral Targeting and Retargeting Strategies
• Unit 7: Contextual Targeting: Leveraging Content and Context
• Unit 8: Measuring Ad Performance and Optimization
• Unit 9: Privacy and Ethical Considerations in Ad Targeting
• Unit 10: Case Studies: Successful Ad Targeting Campaigns for Gen Z

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN AD TARGETING FOR GEN Z
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London School of International Business (LSIB)
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05 May 2025
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