Professional Certificate in Segmentation & Performance Marketing
-- ViewingNowThe Professional Certificate in Segmentation & Performance Marketing is a comprehensive course designed to provide learners with essential skills for career advancement in the rapidly evolving marketing industry. This course focuses on the importance of data-driven marketing strategies and equips learners with the skills to create effective segmentation and performance marketing campaigns.
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โข Unit 1: Introduction to Segmentation & Performance Marketing
โข Unit 2: Understanding Target Audiences & Market Segmentation
โข Unit 3: Data Analysis for Effective Segmentation
โข Unit 4: Performance Marketing Fundamentals
โข Unit 5: Key Performance Indicators (KPIs) in Performance Marketing
โข Unit 6: Multi-Channel Attribution & Campaign Tracking
โข Unit 7: SEO, SEM, & Content Marketing Segmentation
โข Unit 8: Email Marketing Segmentation Strategies
โข Unit 9: Social Media Advertising Segmentation
โข Unit 10: Advanced Segmentation Techniques & Trends
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