Executive Development Programme in Ethical Leadership in Sales & Marketing
-- ViewingNowThe Executive Development Programme in Ethical Leadership in Sales & Marketing is a certificate course designed to empower professionals with the skills needed to excel in today's ethical business landscape. This program emphasizes the importance of ethical leadership, which is increasingly in demand in the industry.
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โข Ethical Decision Making in Sales & Marketing: This unit will cover the importance of ethical decision making in sales and marketing, and how it impacts the organization's reputation and success. It will also discuss various ethical dilemmas that sales and marketing professionals may encounter and strategies for addressing them.
โข Understanding Business Ethics: This unit will provide an overview of business ethics and its role in sales and marketing. It will also discuss various ethical theories, principles and frameworks that can be used to guide ethical decision making.
โข Ethical Leadership: This unit will cover the role of leaders in promoting and maintaining an ethical culture in the organization. It will also discuss various leadership styles and their impact on ethical behavior.
โข Ethical Communication: This unit will cover the importance of ethical communication in sales and marketing, including how to communicate effectively with customers, stakeholders, and team members.
โข Corporate Social Responsibility (CSR): This unit will discuss the concept of CSR and its role in sales and marketing. It will also cover various CSR strategies and how they can be integrated into sales and marketing efforts.
โข Ethical Use of Data and Analytics: This unit will cover the ethical use of data and analytics in sales and marketing, including data privacy, security, and transparency.
โข Ethical Sales Techniques: This unit will cover various ethical sales techniques, including how to build trust with customers, how to avoid manipulative sales tactics, and how to maintain integrity in the sales process.
โข Ethical Marketing Strategies: This unit will cover various ethical marketing strategies, including how to build brand reputation, how to avoid greenwashing, and how to maintain transparency in marketing efforts.
โข Ethical Compliance: This unit will cover various laws and regulations related to sales and marketing, including the importance of compliance and the consequences of non-compliance.
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