Executive Development Programme UX Analytics & Business Intelligence
-- ViewingNowThe Executive Development Programme in UX Analytics & Business Intelligence is a certificate course designed to empower professionals with the latest skills in data analysis and user experience (UX) strategies. This programme is crucial in today's data-driven world, where businesses rely on actionable insights to make informed decisions.
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โข Introduction to UX Analytics & Business Intelligence: Understanding key concepts, tools, and techniques in UX analytics and business intelligence.
โข Data Collection Methods: Exploring various data collection methods, including web analytics, usability testing, surveys, and interviews.
โข Data Analysis Techniques: Learning statistical and data visualization methods to analyze and interpret UX data.
โข User Research & Segmentation: Conducting user research to identify user needs, behaviors, and pain points, and segmenting users for personalized experiences.
โข Conversion Rate Optimization (CRO): Applying UX analytics to improve website and app performance, increase conversions, and reduce bounce rates.
โข Business Intelligence Tools: Utilizing BI tools such as Power BI, Tableau, and Looker to visualize and analyze UX data.
โข Data-Driven Decision Making: Making informed decisions based on UX data to improve user experience and business outcomes.
โข Communicating Insights & Recommendations: Presenting UX analytics insights and recommendations to stakeholders, including product managers, designers, and executives.
โข Continuous Improvement & Experimentation: Implementing a culture of continuous improvement and experimentation to optimize user experience and business performance.
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